Back in May this year, Google announced that they were testing a brand new search ad format, the Responsive Search Ad. Powered by Google’s machine learning, Responsive Search Ads are…
Category: Industry News
As 2018 draws to a close and we prepare to welcome in a brand new year, its time to look at what kind of digital marketing trends are expected to…
More than 100 billion messages are sent each day through closed channels such as Facebook Messenger and WhatsApp. With the trend towards users sharing content via one to one or…
In a recent report from a leading industry analyst, it has been predicted that two-thirds of all global advertising spend between now and 2020, will come from Paid Social and…
On Friday afternoon, Facebook made the shock announcement that 50 million user profiles had been maliciously hacked early last week. Included in that number, were the profiles of Facebook CEO,…
It’s difficult to imagine a world without Google and the ability to find the answers to any question, anywhere and at any time within a matter of seconds. Now, two…
Following the extensive rebrand of their advertising products earlier this month, Google has announced it will be releasing a collection of ad tools utilising machine learning at their core. Google…
Last week, Facebook’s Q2 2018 earnings report revealed that user and revenue growth was considerably slowing down and that revenue and earnings were much lower than anticipated. Within 24 hours…
At the end of June, Google announced that its assortment of various advertising products would undergo a major rebrand. Platforms owned by Google, such as Google AdWords, DoubleClick and Google…
LinkedIn, the social media platform for professionals, is the latest to launch Carousel Ads. In an official blog post from their Product Manager, Rohan Rajiv, LinkedIn has confirmed that advertisers…