Friday Round Up of The Headlines – Friday 1st March

Whatsapp Celebrates Its Tenth Anniversary and Outlines Key Development Milestones

This week, WhatsApp celebrated a huge milestone, its tenth anniversary. As the most widely used messaging platform in the world, overtaking the likes of Facebook Messenger, WeChat and Viber, the platform’s 1.5 billion strong user base is likely to keep growing, as are its efforts to explore new ways of monetizing the platform. To celebrate its birthday, WhatsApp released an infographic of its key developments over the past decade, including location sharing, voice messages, group chats, read receipts and end to end encryption. They said, “We’re excited to continue building features that make WhatsApp even more simple and reliable for everyone. Thank you to all of our users around the world for coming with us on this journey.”

Linkedin Rolls Out “What People Are Talking About” Trending News Section

LinkedIn has begun rolling out a new feature on the right-hand side of its desktop news feed, which will display trending content in real time. The content will be curated by LinkedIn’s editorial team and will aim to show the key topics of conversation that are occurring on the platform at that time, helping users to tailor their updates and increase engagement on posts. At the minute the update has only been made available to 25% of users, although 90% of desktop users in India (Linkedin’s second-biggest user base after the US) currently have the feature, suggesting that it will be rolled out to more users over time.

Instagram Testing New Title Option for Instagram Live

Instagram appears to be testing out a new feature for its live video functionality, in the form of a title to give viewers more context about what they’re tuning into. Whilst it’s quite a minor change, it could help to increase engagement with Instagram Live content and boost viewing figures, including those that watch the stream later on after it has ended. Keywords in the title could also behave a bit like hashtags by linking relevant content to the relevant user.

Linkedin Rolls Out “What People Are Talking About” Trending News Section

LinkedIn has begun rolling out a new feature on the right-hand side of its desktop news feed, which will display trending content in real time. The content will be curated by LinkedIn’s editorial team and will aim to show the key topics of conversation that are occurring on the platform at that time, helping users to tailor their updates and increase engagement on posts. At the minute the update has only been made available to 25% of users, although 90% of desktop users in India (Linkedin’s second-biggest user base after the US) currently have the feature, suggesting that it will be rolled out to more users over time.

Google Adds More Features To Its Voice Assistant

With the use of voice search growing on a daily basis around the world, users are becoming more used to the idea of speaking their search queries into their phones rather than typing them out. As this shift in behaviour continues, Google has announced that it will be introducing some new updates to its voice search tools in order to improve the experience and capabilities for users. One of the main updates is that Google is adding a lot more language variants including a range of Indian languages such as, Bengali, Tamil, Telugu and Gujarati amongst many more, showing that they are actively trying to cater to India, which is a major market for tech companies. Additional updates include bringing the voice assistant into Google Maps as well as into messaging apps so that users can use the feature without disrupting their chats.

Google Says Goodbye To Average Position Metric

After twenty years, Google Ads is saying farewell to one of its original performance metrics, “average position”. Read about this decision in more detail in our blog post here.

Snapchat Launches Updated Snap Ads Education Courses for Marketers

Snapchat has renewed and improved its ‘Explore’ education courses, which were first released in 2017 and designed to offer advertisers an overview of the various ad options on the platform. The new courses include different modules covering a variety of topics such as ad formats, audience targeting and analytics. You can even complete the Snap Ads accreditation program to show that you understand and are competent with using the platform. For those wanting to reach younger audiences, an understanding of the Snapchat platform is essential and so this is a really good tool that can help marketers get started with it.

Facebook Is Migrating All Ad Campaigns To Campaign Budget Optimization

Facebook announced this week that from September, all ad campaigns will automatically be relocated onto the automated budget allocation system for campaigns. This budgeting system directs more funds to higher performing ad sets in order to boost the overall performance of campaigns. Unlike the current system in which advertisers set their own budgets by ad set, this change will mean that advertisers will only be able to define the minimum and maximum spend thresholds and allow Facebook to do the optimizing for them. Facebook advertisers will be notified of the change and how it will work within the coming months.

Twitter Exploring The Option of Hiding Selected Tweet Replies

 Twitter appears to be testing out a new feature that would allow users to hide any selected replies to their tweets from the thread. Like the “hide comment” available to Facebook Page admins, any tweets that the original poster does not want others to see can be hidden from public view. In Twitter’s variation, however, other users will be able to click on “view hidden tweets” in order to reveal what has been hidden from view by the original poster so as to maintain transparency which would be particularly important for say, a politician’s tweets. Twitter has confirmed that this function will be available widely within the coming months.

 

 

 

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