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Month: August 2018

How To Choose The Best Bidding Strategy For Your AdWords Campaign
  • How To

How To Choose The Best Bidding Strategy For Your AdWords Campaign

  • Posted on August 31, 2018October 24, 2018
  • by Media Maze

Selecting a bidding strategy can be one of the most confusing and difficult aspects of running a PPC campaign. The best place to begin is to ask yourself what the…

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What are Google’s Responsive Search Ads?
  • How To

What are Google’s Responsive Search Ads?

  • Posted on August 31, 2018October 24, 2018
  • by Media Maze

Google continues to shift the task of ad testing and optimisation away from advertisers and onto its machine learning tools with one of its most exciting ad formats to date,…

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How to Optimise Your Facebook Ads With The Facebook Pixel
  • How To

How to Optimise Your Facebook Ads With The Facebook Pixel

  • Posted on August 31, 2018October 24, 2018
  • by Media Maze

If you currently advertise on Facebook, it’s highly likely that you will already be using the Facebook pixel. If you are not, read our guide to understand why they are…

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How to Use Facebook Audiences for Better Targeting
  • How To

How to Use Facebook Audiences for Better Targeting

  • Posted on August 7, 2018October 24, 2018
  • by Media Maze

With approximately 1.45 billion daily active users, and an average of five new profiles being created every second, Facebook is the ideal platform to reach new customers. Whatever your business…

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The 5 Key Components of a High Converting Landing Page
  • How To

The 5 Key Components of a High Converting Landing Page

  • Posted on August 2, 2018October 24, 2018
  • by Media Maze

So you’ve managed to convince someone to click on your advert – great! The hard work isn’t over yet though. In order to get your target customer to convert, there’s…

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Google’s 4 New Ad Tools Powered by Artificial Intelligence
  • Industry News

Google’s 4 New Ad Tools Powered by Artificial Intelligence

  • Posted on August 1, 2018October 24, 2018
  • by Media Maze

Following the extensive rebrand of their advertising products earlier this month, Google has announced it will be releasing a collection of ad tools utilising machine learning at their core. Google…

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Recent Posts

  • Friday Round Up of The Headlines – 8th March March 8, 2019
  • Friday Round Up of The Headlines – Friday 1st March March 1, 2019
  • Google Ads – “Average Position” metric to be removed by September February 28, 2019
  • Friday Round Up of the Week’s Headlines – 22nd February February 22, 2019
  • What Is “Second Screen Social” And How Can Marketers Tap Into It? February 18, 2019

Archives

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  • August 2018 (6)
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  • May 2018 (4)
  • April 2018 (8)
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